IKEA Cookbook Channels Japanese Minimalism & High Fashion.

18 april 2014

Stunning food photography from Carl Kleiner and styling by Evelina Bratell for IKEA’s Hembakat är Bäst (Homemade is Best) Cookbook.  Created by Swedish design and marketing agency Forsman & Bodenfors, the cookbook attempts to echo IKEA’s unique, minimalistic design style, whilst maintaining a “connection between IKEA’s kitchen appliances and one of the best things you can do in a kitchen, some great baking.”  The 140-page book took its styling inspiration from high fashion and Japanese minimalism, depicting 30 traditional Swedish cake recipe’s ingredients rather than the finished product.

Carl Kleiner
Evelina Bratell

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